We all know that affiliate marketing is a lucrative business.
But it is tricky and full of competition.
It is a stressful job filled with hard work, numbers, tracking, testing, testing and testing. . .
Amongst everything, if you want to get the best out of affiliate marketing you need to be smart and understand basic pitfalls.
Also, you need to decide on a proper well-thought-out strategy to stay ahead of your competition.
Let’s have a look at some of the common mistakes that affiliate marketers can’t avoid:
1. You’re playing a short-term game!
You want to make money quick. If you are just starting out in affiliate marketing, you may want to make money quick and that’s the biggest pitfall.
Don’t be impatient when starting out, because that impatience will make you use shortcuts and those shortcuts will lead you to disaster.
Invest time in educating yourself with fundamentals first and then the latest trends next to know what’s working and what’s not.
Read more on affiliate marketing fundamentals.
If you just saw some random guy on YouTube saying that posting links in Facebook groups works like a charm and you believe him and start wasting a lot of time – then it’s a big mistake.
Let’s get it straight – there’s no secret sauce or shortcut hack to making more money. And if you even feel like you’ve found one – say to yourself that it’s a pitfall.
Stop worrying about the daily profits – when you put time and experience into perspective you will eventually win. Remember, all the successful and rich people in this world play a long-term game.
It’s all about persistence and consistency. The market is humongous and growing year-by-year.
It’s the long-term mindset that is necessary to be successful in affiliate marketing. You need to keep calm and put in more work every day strategically.
Read more on how to develop a long term mindset.
2. You’re trying to be a big shark!
Too many aspiring affiliate marketers tend to follow the herd. The fact is that all the super affiliates quarrel over the main GEOs such as UK, USA, Australia, Canada, etc. . .
Why would you also want to compete with them just because those GEOs got plenty of volume?
Sounds stupid, right? And yes it is a big mistake in affiliate marketing.
Don’t try to be a big shark! Never try to better than a leader, just try to be different. Ideally, you need to look out for countries with less competition like Southeast Asia, and South America in general.
Check out this guide to learn more about different tiers of GEOs.
And also don’t try to do it all! It’s true that there are a ton of different ways to get traffic but that doesn’t mean that you need to use all of the sources.
Facebook. SEO. YouTube. Quora. Email. Blogging. Forums. And whatnot?
Ideally, you might want to stick with mobile and Facebook traffic if you’re just starting out.
3. You are working all alone.
If you’re on a plan to try and find your own super secret formula to get yourself rich – it’s not happening, my friend. Well, it’s not impossible but it is tremendously hard to do, especially when you are just starting out or somewhere in the middle.
Together you can grow stronger and better! Surround yourself with people who are more experienced in affiliate marketing than you and find a way to help them so that they give you advice.
Attend networking events – partner up with other affiliates who are focused on different niche markets, make a plan on who to meet and which networks to talk to!
Check out this guide on the top affiliate marketing conferences to attend.
So, if you want to win the affiliate marketing game – go make some good friends and support one other to establish collective co-existence. It’s a win-win!
4. You’re not testing enough!
If you’re throwing 100 bucks on a 10 dollar payout and end up getting no conversions, don’t go home and say “this offer sucks!”. Because, the fact is affiliate marketing is all about the data, technically speaking.
You don’t need to be tech savvy to understand the data, it’s simple and you need to have a mindset to try and test out different strategies one-by-one to figure out your right match of traffic / vertical.
Testing. Testing. Testing. I can’t emphasize this enough! Concentrate on low payout offers in the beginning – even if you don’t manage to get a lot of conversions, track the data well to derive insights and adapt your strategy accordingly! And repeat this process again and again.
You need to be prepared to fail main times to eventually win – don’t end up doing this mistake of not testing enough! Consider this money spent on testing as an investment but not as a cost.
5. You’re not creating value.
If you’re just trying to spam people with your affiliate links on different platforms like – Quora, Facebook, Blog Comments, Forum Comments, then you need understand that it is not sustainable in the long term!
Creating value for your audience should be paramount for any business, and affiliate marketing is not an exception.
Focus on creating super useful content around the offers that you’re trying to promote. Mix it up a little bit with text, audio and video content to serve different types of audience.
Don’t worry if you’re not into the whole thing of writing content. There are a ton of freelance websites that you can rely on to produce some good content.
Make sure not to fall into these potholes. Make a steady start to have long-term success in your affiliate marketing journey.
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