I have a confession to make.
I’m a little overwhelmed.
And I don’t read my emails anymore.
Unless you are sending me a verification link or an authentication code or a security update, I don’t read my emails.
Let’s be honest — we are busy and there are too many emails!
According to Inc, by 2020, email won’t be the primary form of communication anymore.
How often do you check your email?
How many unread emails do you have in your inbox?
Well, I have 28,299 unread emails in my inbox . . .
The point I am trying to make here is that – It’s all an attention game today.
And people’s attention is very low as they have too many choices.
Email was good at some point but not anymore. On an average email campaign, the conversion rate is around 1 – 5%.
Also, you need to invest a lot of time in building your subscriber lists, framing a fancy subject line, designing a template, figuring out the best content and so on so forth.
So, why are we investing so much time in email marketing?
Are you disappointed?
I’m not saying you need to forget email marketing but I’m saying that there are better ways to win people’s attention.
People’s attention is on their mobile phones.
SMS fits well in the attention game because it is a default feature on a mobile.
It clearly out performs the email marketing medium in many ways
And still, we neglect this platinum opportunity.
Almost every message that you send, will be opened within 3 minutes.
Now that sounds interesting! Doesn’t it?
And yet, you are not using SMS marketing because you think it’s obsolete!?
No, in that case, I must say you are not utilising one of the most effective mediums of marketing & communication.
SMS is a better way to start a conversation and in order to do so, you need to build your SMS opt-in lists i.e. mobile numbers database.
Oh, does that sound like an Olympic feat to achieve?
You don’t have to worry about that because it’s easy and I’ve got you covered.
In this post, I will lay out a step-by-step process that you can follow to capture SMS leads using Facebook Ads.
Facebook Ads: The Biggest Digital Advertising Platform
With approximately 2.5 billion active users, Facebook is the biggest digital advertising platform.
I mean, 80% of all internet users are active on Facebook.
It is clearly dominating the social media space.
And, if you haven’t started playing with the ads on Facebook, start now. . .
We’re talking about 50 cents or so for a click. . .
And above all, you are gonna love the targeting options and the interface of the Facebook Ads manager.
So, we can say that Facebook Ads are a better way to capture leads in an effective and affordable manner.
What are Facebook Lead Ads?
Facebook has got a wide variety of ad types but basically, everything can be grouped into three main objectives: awareness, engagement, and conversion.
Let’s talk about the Facebook Lead Generation Ads, which belong to the engagement type.
Imagine, you saw a very compelling sponsored post with a beautiful image, and you clicked on it to discover more. . .
The link opens in an external browser and it loads, and loads, and loads forever!
How do you feel?
Often, it can take quite a bit of time to load some particular page on an external browser because of many factors.
Facebook stepped up to assist you in this problem and created ‘Instant Articles’, which basically opens links instantly within a browser.
Lead generation Ads, using the concept of ‘Instant Articles’, are available on mobile devices only.
When the user clicks on a Call-to-Action, Facebook loads a landing page instantly, without having to leave the app.
And in addition, it also pre-fills the form on that landing page based on the user’s Facebook profile.
This is so cool for users because they don’t have to wait for an external browser to load the page. And also, they don’t have to fill in the information.
On the other side, it is also ideal for you because it gets you more conversions.
How to capture SMS leads using Facebook Ads
Let’s go to Facebook Ads Manager and start creating a new ad…
Choose “Lead Generation” as your marketing objective.
Within the ad set, select your audience, placements, budget and scheduling according to your business objectives.
And later, choose the ad format, upload your best images that are relevant to the ad and write compelling benefit-driven copy.
Proceed to lead forms and click create a new form.
Find the tab – questions and choose a phone number and full name as shown below.
You can even customise the landing page in the Intro Tab. The lead form gives you three options to provide further info.
Use the layout option to show a list of topics from your lead magnet.
When users are taken to a form instantly, some of them might not feel comfortable sharing their details straight away.
So, it will be a good idea to qualify them by providing more info about your lead magnet.
And then, fill in the thank you screen.
That’s all! You can hit ‘create your form’ and publish the ad.
Where to access your Facebook Ads leads data?
You need to be a page admin to access the data. The access permissions can only be changed in the business manager.
To access the data, you need to go to your Facebook page and click “publishing tools” tab and then “Lead Ads Form” in the left side column.
Your leads data will be available in CSV format. Click the “download link” to export your new contacts.
It’s as simple as it sounds.
You must make sure to write an engaging and compelling, benefit-driven ad copy and beautiful ad images to be able to achieve higher conversions.
This is the easiest and most affordable way to capture mobile numbers that you can then use for SMS marketing.
Once you’ve downloaded your CSV file full of leads, you can import them into a smart SMS marketing software like SMSwarriors within just a few clicks.
Email is saturated. But SMS is still going strong.
Well, people spend around 4 hours of a day on their mobile phones and SMS is available as a default feature on all mobiles.
No wonder it has a 98% open rate!
All you need to concentrate on – is to build your opt-in subscriber lists. . .
As shown in this article, use Facebook Ads to build and grow your mobile number subscriber lists effortlessly.
Once you have done that, it will be easier for you to stay close to your target audience and keep them engaged with your offers and updates.
Get them enticed with your offers and establish a relationship with your brand.
You can do a lot with SMS marketing — all you need is a text marketing software which is easy to use and delivers your message swiftly and flawlessly.
Try SMSwarriors’ free trial and see if it fits into your plan.