Breaking Your Most Popular SMS Marketing Myths:
Yes, I know you are very, very skeptical — that you don’t want to use SMS for marketing. Well, you are not the only one to believe the misconceptions surrounding this topic.
But, did you know that SMS Marketing works? And that it has got the highest conversion rates among all other marketing vehicles?
SMS is considered the most direct method of communication when it comes to one-to-one communication.
Marketing or communications must be personal and that is where the text message stands out as a boon for Ninja Marketers like you.
Yes, there is a lot of talk around the misconceptions, but let’s consider the facts to help you make an informed decision
I promise you would want to be savvy and include it in your marketing strategy.
SMS Marketing Myth # 1: It’s obsolete
Yes, I know why you feel like SMS is obsolete and no one is using it and so on. But it’s just a perception. The fact is SMS text messages have a 98% open rate. (Adobe)
A text message gets a response in the first 90 seconds on average. Email response time is 90 minutes (average).
Well yeah, you might think that SMS is not popular anymore because of all these new apps like WhatsApp, Instagram, Viber, Snapchat and so on.
However, you are not always connected to the internet, so it is nearly impossible to abandon the traditional SMS.
Again, the fact is 72% of business professionals prefer texting to messaging apps. (eWeek)
In a nutshell, since your mobile phones can send and receive SMS and you prefer to use portable devices to connect instead of using desktop computers which means SMS is not going anywhere any time soon.
SMS Marketing Myth #2: It’s expensive!
It might seem that SMS is expensive when compared to email and other marketing channels.
But you must consider a lot of factors before being tricked by this misconception. On an average SMS texting has a 32% conversion rate.
When you compare the reachability, open rates, response rates and ultimately the return on investment (ROI), SMS marketing services really make it a worthwhile investment.
The fact is, texting a prospect after initial contact increased conversion rates by 112.6%
To get the best SMS conversions, you need to make your text to the point, with a good CTA.
Of course, you’ll also need is a savvy-SMS marketing platform to help to connect and convert your folks.
Therefore, you must relieve yourself of this SMS Marketing Myth.
SMS Marketing Myth #3: It’s only for teens.
SMS Text messages were a youth sub-culture right from the beginning as it included strange abbreviations and weird buzzwords.
However, the passage of time has brought the older generations to come in terms with texting given its advantages.
In fact, 80% of professionals currently use SMS for business purposes. (eWeek)
I mean, the reason for all these apps, tools, and technologies is to make our life easier, right?
That’s why SMS excels and thrives in a cluttered market. It is simple, easy-to-use and instant.
In short, whether it’s the Millennials, older generations or generation next, texting is for everyone, and so it’s time to bust the myth that it is only for the youngsters.
SMS Marketing Myth #4: It’s annoying!
This is one of the biggest misconceptions when it comes to SMS marketing. Since SMS marketing is an opt-in service and you require people’s permission before sending them any messages.
In fact, 75% of people would like to have offers sent to them via SMS. (Digital Marketing Magazine)
So, if they have agreed to receive a text from your company, it sure means that they want to hear from you.
You need to understand that the Customers’ consent plays the key role here as legislation protects the privacy of people.
You must adopt best business practices to acquire leads and their consent.
So, don’t indulge in automated dialers to send SMS to random phone numbers, as that is illegal and may destroy the reputation of your company instead of building it.
So, it would be smart to start a legal SMS marketing campaign that is effective and follows all the guidelines while using your already-existing marketing arsenal to promote your business.
SMS Marketing Myth #5: It’s not for small biz.
Another common myth surrounding the SMS marketing is that it is meant only for the bigger companies and particular industries.
This isn’t true as you can use SMS marketing for any size of business as well as any industry which may even help to position your company in a better light.
In fact, 84 % of small businesses who have invested in mobile marketing have acquired immediate and long-term benefits.
Either you are trying to communicate faster to provide better customer service or you are trying to send offers and promotions, SMS will help you to be savvy.
For instance, SMS notifications and client follow-up messages can be used for better customer experience, 2-factor authorization via SMS can ensure the security of your clients, exclusive invitations and discount offers can also be sent via SMS to give a much-needed boost to your business, and the list goes on and on.
A final Note: SMS Marketing Myths Busted
Simply put, you can design your own SMS marketing action plan around your overall marketing goals and budget.
Also, SMS marketing has been in the game for years and has completely proven its efficiency while yielding ROI and retention rates when done right.
So, don’t let these myths stand in your way and try to improve your communication with your potential customers to get the most out of your SMS marketing.
All you need is a reliable and easy to use SMS messaging platform.