SMS vs Social Media: Difference Between SMS and Social Media
With every business keen to jump on board the social media marketing bandwagon, where does this leave the humble SMS? Yes, we know social media is free, but how else can it compare in a war against SMS?
It goes without saying both remain unique means of marketing. Here at SMS Warriors, we take a closer look at facts to establish which one takes home the gauntlet.
SMS vs Social Media: Reach
98% of text messages are read. 29% of tweets are read. 17% of Facebook news feed stories are read. With SMS your users do not have to be set by a computer or within the reach of the internet.
SMS vs Social Media: Attention
An average mobile phone user checks their mobile 76 times per day or every 13 minutes. Whereas almost half of Facebook users log in less than twice a day.
SMS vs Social Media: Who uses what?
Take the U.K as an example:
There are 82.7 million phone subscriptions
31 million Facebook users
10 million LinkedIn users
15 million Twitter users.
SMS vs Social Media: Control of Content
Facebook and social media allow customers a public forum to express potentially negative feedback (have a look at any banking site!) SMS messaging avoids potential mishaps, if you are looking for feedback, this can be done through a private channel or requesting a callback.
SMS vs Social Media: Behavioral Marketing
The power of SMS allows you to send a message exactly at the moment your clients are most receptive to receive it.
SMS vs Social Media: Staying power
We all know all too often a great post comes up on facebook, and it just takes a few minutes before it is completely lost in the news feed! With SMS you are not fighting against thousands of other people or companies!
All you need is a reliable and easy to use SMS messaging platform.